SPRINGFIELD, Mass. – In preparation for the new AHL season, the Springfield Thunderbirds have announced a number of season-long promotions that fans will be able to enjoy inside the MassMutual Center during the 2026-27 season.

A new tradition headlines the list of promos: 413 Fridays, presented by MGM Springfield. At every Friday night home game this season, fans 21 and over can grab $4 cans of Coors Light and Michelob Ultra (12 oz), while all fans can enjoy $3 full-size hot dogs and $1 canned soda (12 oz) for the full game. Season ticket members can use their T-Birds Challenge Coin to receive the 413 Friday drink prices at all games throughout the season. 413 Friday offerings will also be made available for select T-Birds Wednesday home games (Dec. 16, Dec. 30, Jan. 13, and Feb. 17) this season.

As part of the recent $93 million grant from the state, fans can look forward to a number of improvements to the MassMutual Center, including new and upcoming concessions. Stay tuned to the T-Birds and MassMutual Center on social media for exciting updates on a revamped and updated concession experience.

The T-Birds' weekday games will once again let fans win along with their favorite team, as Mass Lottery Winning Weekdays returns for the 2026-27 season. Everyone attending a weekday game throughout the season (Nov. 10, Dec. 16, Dec. 30, Jan. 13, Jan. 18, Feb. 17*) will be able to redeem their ticket and receive a complimentary one to the next weekday game on the schedule in the event of a T-Birds victory.

*Fans attending the Feb. 17 game are advised: should the T-Birds win that evening, fans can redeem tickets for a complimentary ticket to Friday, March 12 vs. Charlotte.

With seven Sunday matinees on the 2026-27 season calendar, the T-Birds are excited to welcome back Sunday Fundays, which will feature family-friendly concession deals and offerings in addition to character appearances, postgame skates on the ice, and other programming, with fans of all ages enjoying afternoon action inside the Thunderdome. Families can expect special concession value offers at Sunday games throughout the season.

Fans are reminded that The Landing outdoor space at the Convention Center Carpark is now open! Convenient, accessible paid parking adjacent to the MassMutual Center is available for fans throughout the year inside the Carpark. Through November 1, The Landing will be activated for various pregame programming tied to T-Birds promotional nights.

Fans are strongly encouraged to arrive early to T-Birds games to ensure a parking space. Additionally, free parking will still be available to fans at the MGM Springfield garage.

Springfield Thunderbirds fans are encouraged to visit www.SpringfieldThunderbirds.com to learn more about 2026-27 Ticket Memberships, which feature the best benefits, including a special season ticket holder jersey. For more information or to order now, call (413) 739-GOAL (4625).

The full 2026-27 regular season promotional schedule will be revealed on Wednesday — stay tuned on the free T-Birds app and on social media (@ThunderbirdsAHL on X, Facebook, Instagram, and TikTok) for more details!